Thursday, May 31, 2012

If Sony Bought CCP - What Could We Expect?

I played Everquest from 1999 until 2000. Rallos Zek. The only PvP server Everquest had at release. I cannot play an MMO if it does not involve PvP, especially open-world PvP. Back then I was more into roleplaying, and I was of the mind that one cannot effectively roleplay without PvP. (I still believe this to be true.) Shouting at your enemies is not roleplay; you need to be able to bash an elf on the head if you're playing an ogre.

I eventually quit after a year. Everquest was far to grindy for my tastes and it took far too long to reach the end-game content, especially for the semi-hardcore player.

So being an old Everquest player, I am well familiar with the name John Smedley. I have no particular memories of him, other than that he was the producer of Everquest. I reserved most of my distaste for designer, Brad McQuaid. (After quitting Everquest, I resolved never to play a Brad McQuaid game ever again, and I've kept that resolution. Not entirely difficult, considering he's continued to design garbage since Everquest.)

I was a tad confused early this week when I received notification that John Smedley was following me on Twitter.

Weird.

Why would the president of Sony Online Entertainment be following me? Looking into it, he'd begun following a few other EVE Online bloggers as well.

Hmm.

My initial assumption was that, with the impending release of DUST 514, Sony was getting a feel for the EVE Online community (not that I'm representative of the community, though I'd like to think some of my anti-Carebear and anti-Theme Park MMO views might be.) Perhaps getting a feel for the community with an eye to a potential purchase of CCP? Especially if DUST 514 turns out to be a success? It's certainly not out of the realm of possibility. A popular game on the Playstation 3 console by a small, affordable (by Sony's standards) game development house. That's something Sony would like to have complete control over.

Having a high level audience member, I decided to tweet some quick views on a potential Sony buyout of CCP:
Here's a message for Sony. If you're considering purchasing CCP, do not pussify EVE Online. This is not a theme park MMO. You will lose most of the current subscribers. And the game is too difficult and doesn't have the PvE content to attract theme parkers.
Following is one thing. Actually reading is another. I was happily surprised when he replied:
Just a player. Nothing more. I like Internet Spaceships. Well I like blowing up other people's Internet spaceships
Sony buying out CCP. This is purely thought experiment. I don't even see CCP wanting to sell, to anyone. Viking pride and all that. At least on the part of Hilmar. He has investors, of course, and they might be swinging a different axe. But it's an interesting exercise to consider the prospect of such a purchase nonetheless. Hell, the idea of this happening comes up every couple of months. And when it does, I, like most of you, immediately assume that it will be the death knell of EVE Online. Sony created the theme park MMO, after all. Everquest. That landmark title still defines that market thirteen years on. As highly passionate fans of EVE Online, we know that the theme park and the sandbox are a hard mix. Two entirely different MMO concepts. Sony, we fear, would simply try to wrestle EVE into the theme park model.

When The Mittani tweeted some information on Mr. Smedley, his insight was nothing but confirmation that Sony is chock full of theme parking carebears:
He's in Eve Uni and a big EVE nerd.
Can't say that was at all surprising. The dude that created Everquest, in the University, with all the other super carebears? Nope. Not that surprising at all. Now all I wanted to do was to find out who his character might be so that I could hunt and gank him.

But wait. The Mittani had out-dated information. John Smedley corrected the error with another tweet:
Hah all I'll say is I'm in the CFC now :)
Holy shit. Mr. SOE-President-Dude is not a carebear. You don't hang with the CFC and then bemoan privately to yourself that highsec should be PvP-free. Seriously. Colour me exceptionally surprised. You can't be in the CFC, by personal choice, and not understand what makes EVE Online fantastic, what makes it tick, what makes the sandbox work. You can't be in the CFC and not understand tears.

A little later he confirmed that he understands EVE:
More power to anyone that likes to mine. Makes them easier targets.
There'll be shits who'll want to bitch that ganking miners (or encouraging it) is not becoming of the president of the gaming division of a respected multinational company. Put that shit to bed. Dude's a gamer. He can enjoy EVE however the hell he wants. If the Pope wants to gank miners, thumbs up to him too (although that would be less surprising; Elisha ganked children with bears, after all.)

So, back to the Sony/CCP question. What if Sony was interested in purchasing CCP?

The first scenario, is that Sony expresses an internal desire to purchase a sci-fi MMO. They approach Smedley for his opinion. Given that he's an enthusiastic EVE player and seems to understand not only the game, but the culture, he might very well dissuade Sony from pursuing CCP. The culture of EVE Online is wrong for Sony, and any attempt to change the game would likely result in the exodus of a good percentage of the playerbase. I see this as the most likely scenario. Sony moves on elsewhere and purchases Perpetuum or something.

But, what if Sony is really persistent, or if Smedley gives the nod to such a purchase? What if Sony bought out CCP?

CCP would likely come under the purview of John Smedley, if such a purchase were made. It's not quite the immediate death knell to EVE we might have expected. If the dude who might potentially oversee EVE Online plays it, enjoys internet spaceships, and doesn't play it as a carebear, then that person probably understands EVE and enjoys it for exactly what it is.

Don't get me wrong. It wouldn't be great if Sony purchased CCP. It wouldn't even be good. But it would no longer be an automatically horrible thing. So, in terms of EVE remaining harsh and dangerous, hardcore and difficult, I couldn't see Smedley changing that direction in the game. I think he knows it would kill the game. Dead.

There, of course, would be certain changes. The forums would be more heavily moderated. Language in the game would be, as well. Carebears would raise more of a stink than ever before, knowing that it's easier to influence a company like Sony than it has been influencing CCP. And then the questions of microtransactions and pay-to-win? Sony would have no problem milking that cow.

Kind of a cool insight in John Smedley, for sure. Erased a boatload of misconceptions I had about him, him having been so intimately tied to Everquest in my memories. And as the overseer of Sony's online gaming division, it's not bad getting to know who the enemy is, and that he's not quite the enemy we might have expected him to be. Maybe a little bit of friend in there.

And if Sony ever did purchase CCP, at least I know I will not have to quit the moment it is announced. I can cautiously play wait and see.

21 comments :

  1. That would be interesting if Sony bought CCP, particularly for DUST 514, especially since they're coming out with Planetside 2 for PC (since you played Everquest, you had to have seen the first Planetside, or things about it).

    CCP may not be perfect, but they know how to listen to their player base. Sony... meh...

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  2. SOE buying out CCP would be the single worst even in the history of EVE. take EverQuest2 for example. a game that wasnt huge, but had a very niche, loyal player base somewhat like EVE. the game has changed alot over the last few years.....

    very dumbed down. from mechanics to equipment to the enviroment. went from multiple stats that effected different aspects of your character, to each class uses only 1 stat plus stamina to increase health.

    cash shop shoved down the players throats even tho the playerbase was VERY vocal about never wanting it. producers even promised it would never happen. they keep pushing the barrier to what they can get away with >> players have always said they dont want a pay to win game but they introduce pay items with negligble stats, then try to use the excuse well this other item that has been in the shop for awhile has stats on it.

    released EQ2 F2P with very little notice to the players. they had a seperate server for F2P at launch because they knew the players didnt want it, also they had minor pay to win items in the cash shop on said server. later F2P was shoved down playerbase throat again when they switched all servers to F2P. they are working on changing all games they own to this same F2P system. who cares what your players want right?

    they have also cycled alot of new devs lately, sadly some of the better ones that the players liked, left the company or were fired for speaking out against changes maybe?

    terrible rushed expansion launches. the 2nd to last expansion was released with only half the content, the rest was released about 1 and 1/2 years later. the itemization of gear was overhauled months after the release, then again months later. raid content was not balanced till almost a year after. the expansion before that was pretty much the same. these were all payed expansion too.

    and the last gem, which really makes me laugh. they sold off their european players to another company with a shady record and terrible information security. they made a deal with this company to have them run all of their games on the euro side and literally will hand them all of the accounts. when it was first announced there would be no co-mingeling between euro and US players. servers would be location restricted, but the players went nuts and SOE said they would try to fix it.

    if they are willing to cannibalize a game from their biggest franchise what will they do to EVE?

    SOE cares nothing about the consumer anymore, as much money as possible is their only goal. they no longer care about the loyal player.

    sorry for long read and terrible spelling, tired :p

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    1. It was a good comment. Thanks for the information. And no worries about the spelling. No grammar nazis here.

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    2. cant agree more - I played eq2 for quite some time - slowly but surely, soe cut that game to death by little strokes of utter incompetence which aggregated to one great big f-up. I personally will never play another soe title.

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    3. Nothing essential is sold via the cash shop in EQ2. It's mostly mounts and appearance items. The only thing that might give somebody an "edge" (if you really want to call it that) are XP potions. And players already get loads of those for free as veteran rewards anyway.

      As far as the F2P aspect, SOE has designed a *very limited* F2P system. It is, for all intents and purposes, a comprehensive demo. I can't imagine actually getting into EQ2 through the F2P option and not wanting to upgrade to a full subscription. It would be so limited and annoying to play that way. SOE's strategy with the F2P option is clearly to give new players an easy way to try it out (instead of the old invite-a-friend or 2-week-trial models). I don't think it's actually intended to be a viable way to play the game long-term.

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  3. I disagree a bit. The fact that the President of SOE plays EVE as a PVPer speaks volumes. He "gets it." While I would certainly be wary of a SOE takeover of EVE -- would they be as vigilant as even CCP (who is far too lenient) against Carebear screams -- the sheer longevity of Everquest 1 suggests they at least have an idea as to what is going on.

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    1. SOE would do everything in their power to increase the player-base. This would include non-PVP areas of space and the second they felt that the 'carebears' outnumber - no outweigh the rest content would shift to a more PVE friendly system. They would saturate EVE with online micro-transactions and destroy the player run markets by doing so. SOE, whether the Pres 'gets it or not, would do everything they could do to bring more people into Eve even if that meant the bullcrap free-to-play system they seem to favor at the moment.

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  4. I don't see it happening. CCP has been going for over 10 years now, they net somewhere around 40-50million a year in subscription fees. When Eve started out it had a few thousand players paying 10 bucks a month, and by Sony's logic that would have been a failure considering development costs. But 10 bucks a month for 30-40k players is still 3-400k. Considering the small development team of Eve at the time, they'd just hit the jackpot. Sony would have bagged the whole project and sent everyone on their way. Even today the way CCP does business doesn't make sense to a multinational. After 10 years, and this is a guess, but after 10 years more has been spent on the development of Eve Online than any other 2 MMOs in existence. CCP's overhead on this one game is dwarfs what other companies would spend for a 300k player base. Blizzard doesn't spend on WoW for gameplay development what CCP does on Eve(is a quote somewhere from a few years ago that actually backs that up, can't be bothered to find it).

    Sony buying Eve would be a death knell, because there is no way Sony would allow the expenditure of assets that CCP puts into its twice yearly expansions. And those twice yearly expansions are why Eve year after year, beyond all expectations of normal MMO logic, keeps growing. Without them, Eve would eventually wither and die. They keep Eve growing, they keep it fresh. And year after year CCP has been rewarded for the way they do business by more people giving them money instead of less. Unlike everyone else in the industry.

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  5. Wow. Wonder what Alliance he's in. We were shocked at fanfest to learn that Unifex lives in Syndicate and knew who we were (we hot dropped the shit out of that place until we moved to Branch), and had respect for us.

    I too played Everquest for a few years, and to say it's a bit of a grind is quite the understatement. It's Grindy as fuck. I helped key up my guild for the Emperor. We fucking had to live in that place for weeks. Don't get me going on Planes. I quit that game after we got access to Time, and never fucking looked back.

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  6. Well I am a grammar nazi! And I'm here! Just can't be bothered to learn decent English grammar . . .

    On-topic: twas an interesting read, thank you for that (both of you)

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  7. Doesn't matter if this John gets it or not. If a company like soe acquires it it will be handed off to some middle manager who will want to leave his mark on the project, preferably be increasing profit. So he will either reduce costs, or make "small" changes to increase subscriber count.

    The results of such are already spelled out by Shmeflar.

    Or you know, perhaps in a lucky brake it finds its way to some manager who understands that eve is what it is and decides his mark isn't all that important and it's better to just not touch what isn't broken.

    However, above is a theoretical discussion and I find the notion that sony would want to buy CCP rather unlikely. There are lots of companies sony works with closely that they haven't bought. As far as I know, most of the launch and exclusive titles of the PS3 are all from independent studio's that simply work closely with sony.

    Actually apart from verant I can't think of SOE acquiring studio's. They ARE a studio. Heck they made planetside, which might as well be a spiritual ancestor of dust 415. (and FYI they are also working on planetside 2 which will no doubt directly compete with dust 415 as a free persistent MMOFPS)

    But no matter which free-to-play MMOFPS you chose, you will be playing it on a PS3. So as far as SOE will be concerned, win win win situation.

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  8. But of course, you have to ask why none of SOE's other games are like EVE Online if they are being overseen by John Smedley. At the end of the day, he's a company man, and he's going to do whatever he has to do to make a game more profitable, even if it may not actually be in line with what he finds personally attractive in MMOs.

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    1. On the other hand, if Sony does want to purchase CCP, they'd likely ask Smedley of the viability and potential future of such a purchase. Smedley is in a good position to suggest that EVE Online would not be a good fit with Sony's gaming business model.

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  9. The answer is totally easy:
    if SOE buys CCP, Eve will be dead within 6 months.

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  10. The minute Sony takes over CCP I quit.

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  11. I have an ePal in EVE who's an SOE employee -- a dev of some sort I'm fairly sure, though he's never disclosed his actual position in the company, and while he's not a "God of PvP" he's definitely no carebear either.

    But, as someone else mentioned above -- big companies like Sony care about ONE THING, and that's the bottom line. EVE as it is won't make enough to make Sony execs happy, and first thing they'll think of is "ways to get more subs and money" -- EVE either goes carebear-central OR, even more likely, F2P/P2W. After all, there's a proven LARGE market for people willing to risk being banned for "paying to win" with ISK and item-sellers, or at least throw down for some PLEXes ... why not take advantage of that and give those people a legitimate "pay2win" option? They're happy, CCP/Sony is happy, it's a win-win for everybody except someone who's not willing to pony up some extra $$. :-/

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    1. CCP already has a BIG button to buy PLEX on the Eve launcher, and has bundles of 28 PLEX for €490. That's over 10 billions of iskies. Now if that does not give a headstart, I wonder what will.

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  12. I want to know who smedley's character is so I can bash his skull in for what he did to SW:G.

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    1. *nods head* loyal player from day one to the last. SWG will live on though.

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  13. Within the next year it is very likely we will see a CCP IPO. details like how much of CCP will be sold in this IPO however is for anyone to guess and there lies the key. But whatever the percentage however, it is still somewhat troubling because when you go public, your top priority as a CEO is to deliver profit to your shareholders, regardless of them being Sony, me, or you. And if there's one thing we can't dispute is that EVE would have a lot more players if it became the theme park MMO we all so much dread.

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  14. To clarify for you the passage you linked, it goes by mainly unnoticed that Elisha pleads for one thing as a parting gift: a double portion of Elijah's spirit. Turns out It was a double bladed request, in that he received not only a generous portion of grace, but also a double scoop of his impatience and unfortunate impertinence with regards to the lives of the prophets of Baal when he ordered they all be slain, and again when he destroyed the 2 companies of 50 men that came to arrest him with fire from heaven, before he spared the life of the 3rd captain who pleaded that he should have respect for his life. No mystery. No muddling with justifications. Be careful what you wish for. Forgive me if the comment seems off topic, but your reference and remark on Catholicism caught me just as much off guard. It only seemed right to clarify, as the link you provided leads to a very diluted assessment of the whole scene.

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